Digital Marketing vs Traditional Marketing

Why digital marketing and not traditional marketing? This is the question that barred most of small and medium enterprise from using digital marketing. They believe that they do their best in their business and can’t do more than that. When we talk about digital marketing lots of question crop up in the mind like why do we need this? Is it just a craze or something that we are missing out?

Why is there a heck about marketing our product online?

The world of digital marketing continues to evolve and as long as technology continues to advance, digital marketing will as well. Examples of digital marketing include things like websites, social media mentions, YouTube videos. Specifically, digital marketing is similar to traditional advertising, but using digital devices. However, digital marketing is considered a form of inbound marketing and its goal is for people to find you. Businesses put content (or ads) out for individuals to find. People may conduct an organic online search, a paid search, find your business on a social network or by reading content that has been published online such as a blog or an article. The more they see you or your content, the more familiar they will become with your brand and they will eventually develop a trust and a rapport with you through this online presence.While older generations will no doubt lament the demise of paper­based newspapers, books, communication methods and traditional TV and radio broadcasts, those who have grown up with the internet and mobile phones as a God­given right are already embracing the brave new world of digital consumption.

Benefit to using digital marketing is that the results are much easier to measure; and another is that a digital campaign can reach an infinite audience. It is also possible to tailor a digital campaign to reach a local audience but it can also be used on the web and reach the entire globe when appropriate. Digital marketing is also a very interactive means of reaching an audience since it makes use of social outlets. There can be plenty of direct contact between the audience and the business which means that the business can get some very valuable consumer feedback.

Here are the some of the reason why your business can grow using digital marketing;

  • It’s is more cost effective than traditional marketing.
  • ­It delivers more conversion, as clients are coming to you.
  • ­It helps to generate better revenues.
  • It facilitates interaction with targeted audience.
  • ­It caters to the mobile consumer.
  • ­It builds the brand reputation.
  • It gives better ROI on your marketing investment.
  • It earns people trust.
  • It entices people to take people decision.
  • It ensures online business survival.

About the author: DigiDiscovery

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